Zia CU News:

• • • • • • Community Invited to Celebrate Thursday, Feb. 23 at Zia CU!

With $203,868,335 in assets, Zia CU has long prided itself on serving families across Northern New Mexico, and they are renewing that dedication with an updated logo, brand colors, and a sleek new website.

The new logo features bright, bold colors and a more modernized font.

“We rebranded because we want our members to be part of a credit union that, like them, is always growing and moving forward,” said Laura Loy, Vice President of Marketing/Business Development.

With the recently revealed website, Zia has revitalized its promise to their members with a new slogan, “Light the Journey”. With this phrase, they aim to “light the way to a better financial future” for members and prospective members.

“This new look not only provides Zia with a modern visual brand that can be easily recognized for years to come, but it also provides our team with a renewed focus and outlook in serving our members,” Loy said. “Any direction, any season, any age, any time, Zia is here to help you. That’s truly the Zia difference.”
  
Through all of this change, Zia wants one thing to remain clear, the high quality of service members have come to expect from them since 1955 will remain a constant. They hope these updates will allow them to stand apart from other businesses and therefore continue to provide better finances and brighter futures.

Members of Zia Credit Union and the community are invited to celebrate at a Brand Launch Party 11 a.m.  to 1 p.m. Thursday, Feb. 23, at Zia headquarters, 1001 Central Ave. Refreshments will be served, attendees will have a chance to spin the wheel for a prize, and the Los Alamos Chamber of Commerce will be onsite to facilitate a ribbon cutting.

The logo was designed by On The Mark Strategies, a strategic consultancy specializing in logos, name changes, websites, speaking, strategic planning and branding for credit unions and community banks.

The website was designed and developed by Omnicommander, a veteran-owned and operated website design, marketing, and cybersecurity company.

About Zia Credit Union

Zia Credit Union is a member-owned financial cooperative providing financial services to approximately 12,353 members with offices in Los Alamos, Española, and Santa Fe. Membership is open to those who live, worship, work (or regularly conduct business in) or attend school in, and businesses and other legal entities located within Los Alamos, Rio Arriba, Taos, or Santa Fe counties in New Mexico. To find out more, visit www.ziacu.org.