NMPHC News:
RIO RANCHO — The New Mexico Pro Hockey Club will officially unveil its permanent team name, logos, and identity at a community-wide Permanent Brand Reveal Celebration 5:30–8 p.m., Monday, Sept. 29, at the Rio Rancho Events Center.
The event marks a major milestone for professional hockey’s return to the region, inviting fans of all ages to join in the festivities and be the first to see the team’s new look. Admission is free and open to the public, with fans encouraged to RSVP in advance at https://www.nmprohockey.com/brand-reveal to help accommodate attendance.
The evening will feature a wide range of activities, including:
- Food trucks on-site
- Lawn games and kids’ activities
- Exclusive photo opportunities
- The first chance to purchase official team merchandise
Fans will also hear from team leadership and community partners as the long-awaited brand is revealed for the very first time.
“We couldn’t be more excited to share our permanent identity with the community,” said Jared Johnson, General Manager of the New Mexico Pro Hockey Club. “This brand is built to reflect New Mexico’s pride, grit, and passion, and we hope it’s something every fan can rally behind as we bring professional hockey back to the region.”
Fans can find full details about the event and RSVP at NMProHockey.com, and stay connected by following the team on Instagram, X, Facebook, and LinkedIn for behind-the-scenes content leading up to the reveal.
The New Mexico Pro Hockey Club was officially introduced in May as an expansion franchise of the ECHL, an NHL affiliated “AA” professional hockey league. The team is owned and operated by REV Entertainment. The club will begin play in the 2026–27 season and call the Rio Rancho Events Center home, bringing professional hockey back to the region with a fan-first focus and an exciting, family-friendly experience. For more information and ongoing updates, visit NMProHockey.com.
