Yang: Let’s Have More Meat Before Worrying About Branding, Shall We?
Let’s Have More Meat Before Worrying About Branding, Shall We? I have a natural aversion to branding, for its original meaning as well as a marketing ploy.
I get highly suspicious whenever I hear the term being bandied about. I will never give up the ideal that one should always develop and recognize the substance first before using marketing strategies as shortcuts to shore up product position, name recognition, or making profits.
If an entity, an organization, a town, or a circus, “thinks” it has a good product but is not sure how to present it or position it, shouldn’t the entity Read More
Solo Traveler: Pueblo Magico Comitán de Domíngues
Solo TravelerPueblo Magico Comitán de Domíngues
The Mexican Tourism Board has given the designation Pueblo Magico to a number of cities around the country.
It is an honor indicating a place of exceptional beauty, historical significance, and tourist opportunities that provide a “magical” experience.
Most of them are colonial cities, built during the first 150 years of Spanish occupation. Some, like San Cristóbal de las Casas and Comitán de Domíngues in Chiapas, were founded a mere 50 years after Cortes invaded Mexico.
Comitán is lower in altitude than Read More
The Pain Free Athlete: Is Surgery the Answer for Your Musculoskeletal Pain?
Jessica Kisiel
When we hurt we often assume the worst. We become afraid and tentative with our bodies, telling ourselves that this much pain indicates major damage and will require a significant intervention to heal.
This is especially true with new pain that doesn’t seem to have a cause. The possibility of surgery quickly comes to mind and we panic, seeking immediate relief and answers from our medical provider.
Sometimes, there is a clear cause for the pain and treatment
Posts Live from Van Cliburn International Piano Competition: Introduction
Posts Live from Van Cliburn International Piano Competition
On a spring day in 1958, a gangling young man perched atop the back seat of an open Chrysler Imperial as it rolled down 5th Avenue in New York. Confetti and ticker tape swirled down. People packed the sidewalks and strained to catch a glimpse of him. He was not a visiting head of state, or a military hero, or a sports luminary. He was an American, he was a pianist and he had just won the first International Tchaikovsky Competition in Moscow.
The Tchaikovsky Competition was conceived as a demonstration Read More
Column: How Los Alamos and Little New Mexico Can Help Feed the World
How Los Alamos and New Mexico Can Help Feed the World
On March 12, 2012, global population officially crossed the 7 billion mark. Barring some cataclysm, by 2050, that number will easily exceed 10 billion.
For those of us who’ve personally visited the wretched places of our planet, this is a very real, daunting epiphany. Right now a unique confluence of changing local geologic conditions and new technology are aligning themselves – which under the purview of New Mexico’s scientific and engineering Read More
Column: Is Your Sunscreen Safe?
Is Your Sunscreen Safe? I can hardly wait for the pools to open and that means it’s officially sunscreen season.
We use sunscreen to protect us from the sun but with questionable ingredients and conflicting reports about if they really work, who in the heck knows what to buy.
As a confused consumer, I set out on the hunt to figure it out and discovered the Environmental Working Group (EWG), an unbiased citizen-funded advocacy and research firm. They just released their 7th annual Sunscreen Report. My hope is that this summary of their findings will leave you empowered to buy Read More
Letter to the Editor: County Parks Division Rocks!
By RUTH WILLIAMSONWhat a joy it is to see the baskets of flowers on the lamp posts in the downtown area!
